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About Us

A little History About The Site

Welcome to, where my passion for diamonds meets a commitment to providing you with the best guidance possible.

I started this website back in 2011 as a one-person blog, driven by my own journey of learning about diamonds online.

When I wanted to propose, I found myself lost the minute I walked into the first diamond store. I recall hearing prices that were jaw-dropping, especially for diamonds with insanely high grades like Flawless clarity and D color.

At that moment, I decided to make it much easier for my future fiancé and started this blog.

I’ve dedicated countless hours to studying and understanding the science of diamonds. From mastering the grading of diamonds, how 4Cs were created, and what makes a diamond better than another in order to make the best purchases, I’ve gathered invaluable insights along the way.

And Then, It Evolved to Be This

Many times, I felt like I had abandoned the website for several months. Then, a message would come from a reader, either asking for help or thanking for previous assistance. It reignited my motivation to create more helpful content for a broader audience.

Today, after 13 years of launching this blog, I believe that everyone should have access to reliable information when shopping for a diamond. That’s why I’ve made it my mission to share my knowledge and expertise with you, helping to demystify the diamond-buying process.

What began as a small try to help tens or hundreds of people seeking advice on their diamond purchases has grown into a platform serving tens of thousands of readers worldwide.

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How We Maintain Our Website?

Maintaining this website is a labor of love. I’m committed to providing you with all the resources and assistance you need, completely free of charge.

To support this endeavor, I’ve partnered with reputable online diamond vendors like James Allen, Blue Nile, and Whiteflash to highlight some of their best diamonds & products to website readers.

Rest assured, any commission earned comes directly from the store’s profit, ensuring you always receive the same price regardless of referral source.

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